VMware has acquired app intelligence startup Apteligent as the cloud and virtualisation giant seeks to optimise its mobile offerings and improve user experience.

In a blog post explaining VMware’s motives behind the Apteligent acquisition, Sumit Dhawan, SVP of end-user computing and general manager of desktop products and solutions, wrote that the move was in order to better deliver applications and gain insights into end-user engagement.

‘Organizations are increasingly building mobile and cloud applications as part of their digital transformation journey,’ he said. However, Dhawan warned how ‘negative end-user experiences’ can affect engagement and productivity – with a direct impact on revenue.

In order to avoid these risks, he argues that businesses have to invest in effective end-to-end solutions.

Through the addition Apteligent, VMware hopes to offer more tools for its users to be able to design and optimise their mobile applications.

The San Francisco-based analytics startup was initially a monitoring tool for problem reporting but later scaled its services to offer app analytics for user behaviour and experience. According to Apteligent, its technology is able to capture real-time event data from user flows within apps, track key metrics, and leverage mobile data points to identify areas for improvement.

Apteligent is the latest in a series of acquisitions for VMware as it looks to build a centralised platform for automating and managing applications across cloud, virtualised and mobile settings.

Just last month, VMware added Wavefront to its portfolio – a developer of microservices and DevOps technology. At the time of the acquisition, VMware explained: ‘Wavefront already has an impressive list of customers, and their technology allows us to leapfrog into application management of next-generation modern applications.’

Dhawan concluded his blog post, noting that VMware is confident that its customers will benefit from Apteligent’s talent and technology – ‘I look forward to the day we can share more about our upcoming integrations together.’